CAREER HISTORY.
Company
Inver is a design agency that streamlines your design needs by eliminating the hassle and cost of managing an in-house team. Through their innovative "Design as a Service" model, Inver streamlines projects by offering clients a dedicated dashboard for seamless collaboration and access to a full-scale team of experts for a fixed monthly fee.
UX Consultant / Advisor
JULY 2024 - Present
As a UX Consultant/Advisor, I specialize in collaborating closely with clients to refine and elevate their UX/UI design needs. By leveraging data-driven insights and user feedback, I have successfully enhanced platform experiences, resulting in an impressive average increase of 15% to 20% in user retention and a notable reduction in churn. My strategic approach ensures that design improvements align with business goals, ultimately driving greater user satisfaction and engagement.
Product Designer
NOVEMBER 2023 - JUNE 2024
As a Product Designer at Inver, I developed a proof-of-concept platform for a Design as a Service (DaaS) business model, integrating Stripe for payment automation and Notion for client dashboards, project management, asset repository, and knowledge base support system. I also established Inver Agency’s internal workflow and design system by integrating Notion, Discord, Figma, and Webflow, streamlining operations and enhancing productivity.
Company
D¢ent Ventures is a team of Web3 experts dedicated to exploring the potential of decentralized technologies, including NFTs and smart contracts. Their aim is to enhance experiences across phygital (physical+digital) goods, retail, gaming, art, entertainment, and legacy industries poised for disruption.
Principal UX Designer
AUGUST 2022 - OCTOBER 2023
As the Principal UX Designer at D¢ent Ventures, I led a team of three UX/UI designers, overseeing planning sessions and sprint iterations to consistently meet project milestones. I created and managed design deliverables for D¢ent’s web3 products, optimized user experiences across various projects, and improved internal documentation and operational workflows. To meet project benchmarks, I leveraged industry-standard tools, including Notion, TypeDream, Adobe Creative Cloud, and Discord.
Company
Flote was a censorship-free social network that allowed users to freely express themselves, build communities, and earn digital currency through valuable content creation. It provided a platform for open discussions in the growing digital public square. It also led the way in creating a global Web3 free market for content creators, digital asset enthusiasts, and consumers alike.
Principal UX Designer
APRIL 2021 - JULY 2022
As a Principal UX Designer, I led a comprehensive redesign and rebranding of Flote, executing a full UX/UI overhaul that improved performance and user experience. This initiative resulted in a 33% increase in their user base. I also optimized the existing UI by using advanced frameworks and design systems. This approach improved performance and significantly reduced front-end technical debt, resulting in a more efficient and scalable product.
Company
Codegiant is an all-in-one product development platform that seamlessly integrates issue tracking, Git repositories, continuous integration, and documentation into a single, intuitive experience. Its real-time, flexible features streamline workflows for development teams of all sizes, enhancing productivity and accelerating project timelines. Designed to revolutionize remote and agile collaboration, Codegiant empowers teams to create exceptional software faster and more efficiently, no matter where they are located.
Product Manager
NOVEMBER 2019 - DECEMBER 2020
As a Product Manager, I collaborated closely with stakeholders, including the CEO/CTO, to develop and validate the MVP for Codegiant, achieving $2k in monthly recurring revenue within the first quarter of its launch. I efficiently managed an agile engineering team of eight overseas, producing bi-weekly planning sessions, production releases, and weekly sprint iterations to ensure a timely delivery of high-quality features.
Senior UX Designer
JANUARY 2017 - OCTOBER 2019
As a Senior UX Designer at Codegiant, I created all design deliverables including wireframes, mock-ups, and documentation to improve the platform's user experience. I developed highfidelity prototypes for key features such as the issue tracker, Git repositories, CI/CD, and the documentation tool. These prototypes provided crucial feedback from stakeholders and helped guide the development team in refining features and planning sprint cycles.
Company
Actv8me is a Marketing Tech provider offering a platform that seamlessly integrates transactional media advertising with any media source. It supports B2B ad activation, consumer engagement, and brand attribution across mobile devices and diverse media networks. Marketing teams can monitor and optimize campaigns in real-time, ensuring ads are actionable and measurable across broadcast, in-store, and event settings.
Senior UX Designer
APRIL 2015 - DECEMBER 2016
As a Senior UX Designer at Actv8me, I was responsible for enhancing existing features and designing new ones to improve the overall user experience for Mobii their native platform. I collaborated closely with the VP of Product and VP of Engineering to develop high-fidelity prototypes based on user data. I supported the marketing team by optimizing internal workflows and design systems, streamlining marketing operations.
Company
Jixee was a SaaS company specializing in an advanced task management and team collaboration platform. Its core mission was to streamline development team workflows, by improving development efficiency and optimizing company operations.
UX / UI Designer
APRIL 2013 - MARCH 2015
As a UX/UI Designer at Jixee, I spearheaded the creation and maintenance of the company’s brand identity. Collaborating closely with the CEO/CTO, I developed hi-fi prototypes to establish Jixee’s proof of concept (POC). We continuously refined and enhanced the platform’s UX/UI design based on user feedback. By the end of the fourth quarter, we achieved $1,500 in monthly recurring revenue (MRR) and secured MVP status within the first year.
Company
North Social was a startup offering a Facebook application suite designed to help businesses engage users and enhance brand visibility. Its suite of apps enabled businesses and global brands to create impressive Facebook fan pages and user experiences without requiring extensive time or financial resources for application development.
Interactive Designer
FEBRUARY 2012 - MARCH 2013
As an Interactive Desginer at North Social, I specialized in enhancing the UX of North Social's Facebook application features, developing marketing campaigns, designing interactive brand graphics, and creating custom UX/UI solutions for both North Social and its clients. I had the opportunity to work on projects for prominent clients, including Ubisoft, Hilton, Bank of America, General Motors, Herbalife, Adidas, and McDonald's. During my time at North Social, the company was acquired by Vocus, a NASDAQ-listed company.
Company
Kishigo is a premier manufacturer of High Visibility Apparel in North America, renowned for delivering ANSI-compliant garments of the highest quality. Their products cater to diverse industries such as construction, manufacturing, biotech, and governmental entities at both State and Federal levels.
Art Director
MAY 2007 - JANUARY 2012
As an Art Director, I co-founded Kishigo’s first in-house art department, elevating and maintaining their brand identity. I led the design of annual catalogs, managed a team of five, revitalized client brands through strategic redesigns, and improved marketing visibility. Additionally, I managed our internal screen printing operations, directing projects from concept to completion.
Graphic Designer
SEPTEMBER 2005 - APRIL 2007
As a Graphic Designer at Kishigo, I led the development of our in-house screen printing operations. I helped to establish standard procedures for printing on ANSI-Class synthetic goods and managed the process from creation to production. I also recreated and vectorized client branding for spot color and CMYK screen printing. Additionally, I designed signage and labels using CAD-cut and sublimation techniques for heat applications.
EDUCATION CREDENTIALS.
Bachelors / Graphic Design
SEPTEMBER 2002 - JULY 2006
In July 2006, I graduated with a Bachelor of Science in Graphic Design from the Art Institute of California-Orange County. The Art Institutes provided programs from associate to masters, and my curriculum concentrated on equipping students with industry-standard technologies used in today's multimedia sectors.
Sketch Master / Certification
JUNE 2020
In June 2020, I completed a comprehensive certification program in UX/UI design and SVG workflow. This extensive online bootcamp provided in-depth training in UX/UI design, rapid prototyping, and scalable vector graphic (SVG) techniques.
Credential ID: 41627385-6238
